Marketing and Unilever - 1003 Words

FINAL PROJECT PRESENTATION SUNSILK A Project By Presented to : Table of Contents 1. 2. 3. 4. 5. 6. 7. 8. Vision Statement Mission Statement The History of The Unilever The History of SUNSILK Shampoo The BCG Matrix of Unilever Products Portfolio of Unilever Marketing Mix of SUNSILK Shampoo Segmentation, Targeting, Differentiation, and Positioning of SUNSILK Shampoo 9. Micro and Macro Environment of SUNSILK Shampoo 10.Competitors of SUNSILK Shampoo VISION STATEMENT UNILEVER Work to create a better future every day by inspiring people and develop new ways of doing business MISSION STATEMENT UNILEVER Their mission is â€Å"TO ADD VATILTIY TO LIFE† UNILEVER INTERNATIONAL HISTORY †¢ †¢ †¢ †¢ †¢ Unilever is a multi-national corporation, It was†¦show more content†¦Ã¢â‚¬ ¢ It offers expertise of hair care experts. †¢ The product is relevant among wide masses because of its quality, affordability and constant innovation. †¢ Hierarchy is horizontal so that all the managers have good collaboration with each other that’s why UNILEVERS hierarchy is so much supportive in this regard. SUPPLIER †¢ They have no threat from supplier’s specifically as they have made a contract with suppliers. †¢They gave them raw material like chemical’s other thing’s. MARKET INTERMEDIREIS †¢ As far as financial intermediaries concern, UNILEVER have good name in this matter. †¢ They are using old chain with the popularity of their product’s. CUSTOMER †¢ They are well defining with their target market and market segmentation. †¢ Unilever ´s product is neither gender specific nor for only one social class. So, we have enough people to cater with. PUBLIC †¢ Public is interested in their product as it may bring a financial interest to our stakeholders and other major factor of this is our media public. †¢ It’s a very good source for them as it lounge under unilever’s company n a very respectable product SUNSILK. †¢ The product of UNILEVER (SUNSILK) is not for the specific age, it covers the following area †¢Female †¢Male †¢Kids †¢So the demographic area is huge for that product ECONOMIC †¢ As the social class we cater are economically sound and the product of UNILEVER is give also comfort with respect to prices. NATURAL †¢ Our natural environment isShow MoreRelatedMarketing and Unilever13266 Words   |  54 PagesStudy)Analysis of Comfort Vietnam EXECUTIVE SUMMARY Unilever is a fully multinational corporation with operating companies and factories scattering all around the world, and manufacture foods, beverages, cleaning agents and personal care products. Unilever owns more than 400 brands but its 13 â€Å"billion-dollar brands† fall mostly into two categories: Food and Beverage, and Home and Personal Care. Unilever started its operation in Vietnam in 1995. Since then, Unilever Vietnam (UVN) has achieved a strong and rapidRead MoreUnilever Dove Marketing3604 Words   |  15 PagesNew Product Range 8 6.1 Product 8 6.2 STP Analysis of the Proposed Product 8 6.2.1 Segmentation 8 6.2.2 Target 8 6.2.3 Positioning 8 6.3 Marketing Mix Analysis of the Proposed Product 8 6.3.1 Product 8 6.3.2 Price 9 6.3.3 Promotion 9 6.3.4 Place 9 7 Conclusion 10 8 Bibliography 10 1 Introduction This paper conducts a strategic marketing analysis of Unilever’s brand, Dove. In this regard it discusses the market orientation of the company from different angles such as productRead MoreCase Unilever - Marketing3159 Words   |  13 PagesMGT 6170-Marketing, Unilever in Brazil Case Study Table of Contents 1. INTRODUCTION ............................................................................................................... 2 1.1. 2. Aim of the report .................................................................................................. 2 CONSUMER BEHAVIOUR ON PURCHASE OF DETERGENTS IN BRAZIL ................. 2 2.1. 2.2. Consumer decision Process .........................................................Read MoreUnilever Marketing Essay1507 Words   |  7 PagesA theme Unilever expounds on is a â€Å"Brand Love Key.† They are differentiating themselves from competitors like P G by focusing on connection between the individual and the brand. In regards to marketing, it is a vital technique that corporations need to adhere to since it is crucial to gain consumer recognition. The method Unilever utilized was rooted in immersions, where â€Å"marketers learned how to use empathy, to be touched by people they visited, and understand how their lives were motivated byRead MoreMarketing Concept Adopted By Unilever3391 Words   |  14 Pagesmanagement, which affect its production and process line. This essay will examine the marketing concept adopted by Unilever, the factors in the marketing environment which influe nce the brand (Lynx) and the marketing mix, which led to the achievement of superior performance. The final part of the assignment focuses on the future success of the company to sustain its superior performance. Choice of Organisation Unilever is a global company with presence in about 190 countries. They manufacture personalRead MoreInflation: Marketing and Unilever Zimbabwe3774 Words   |  16 Pages | | | |MARKETING COMMUNICATIONS | |ASSIGNMENT Read MoreMarketing - Unilever Case Study3153 Words   |  13 PagesMGT 6170-Marketing, Unilever in Brazil Case Study Table of Contents 1. INTRODUCTION ............................................................................................................... 2 1.1. 2. Aim of the report .................................................................................................. 2 CONSUMER BEHAVIOUR ON PURCHASE OF DETERGENTS IN BRAZIL ................. 2 2.1. 2.2. Consumer decision Process .........................................................Read MoreMarketing Concept Adopted By Unilever3391 Words   |  14 Pagesmanagement, which affect its production and process line. This essay will examine the marketing concept adopted by Unilever, the factors in the marketing environment which influence the brand (Lynx) and the marketing mix, which led to the achievement of superior performance. The final part of the assignment focuses on the future success of the company to sustain its superior performance. Choice of Organisation Unilever is a global company with presence in about 190 countries. They manufacture personalRead MoreHindustan Unilever Marketing Mix7687 Words   |  31 PagesHindustan Unilever [Rural marketing] Product Mix of HUL. HUL is Indias largest marketer of Soaps, Detergents and Home Care products. It has the country’s largest Personal Products business, leading in Shampoos, Skin Care Products, Colour Cosmetics and Deodorants. HUL is also the market leader in Tea, Processed Coffee, branded Wheat Flour, Tomato Products, and Ice cream, Soups, Jams and Squashes. Home amp; Personal Care †¢ Personal Wash †¢ Fabric Wash †¢ Home Care †¢ Oral Care †¢ Skin Care †¢ Hair CareRead MoreMarketing Strategies Of Unilever And Its Sub Brands2037 Words   |  9 PagesThis paper is written to explore the optimum marketing strategies from the perspective of standardizing and adapting so that companies who have customers all over the world can achieve the most benefit from the least upfront cost. In this paper, Unilever and its sub-brands were regarded as study case. The background and global marketing theories inside of Unilever were introduced. Besides, stories of Unilever with countries with different cultural backgrounds were studied to enrich the content and